Privacy Policy

Privacy Policy

This Privacy Policy explains how POWER PRO STYLE LTD collects, uses and protects personal data when you visit our website, contact us, request wholesale information or do business with us. We process personal data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).

1. Who We Are

POWER PRO STYLE LTD ("Power Pro Style", "we", "us", "our") is the controller of your personal data.

• Company number: 17006308, registered in England and Wales

• Registered office: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

• ICO registration reference: ZC236600

• Email: b2b@powerprostyle.co.uk

• Phone and WhatsApp: +44 7404 469287

We have not appointed a Data Protection Officer, as we are not required to. Please send any privacy questions to the email address above.

2. Information We Collect

Our website and services are aimed at businesses. Most of the personal data we hold relates to individuals who work for our customers, suppliers and prospective customers.

Information you give us

• Name, job title and company name

• Business email address, telephone number and delivery address

• Messages and enquiries sent through our contact forms, by email, phone or WhatsApp

• Order, invoicing and payment details (for example, company bank account name and payment references)

• Details needed for credit checks if you apply for a trade account

Information collected automatically

• IP address, browser type and version, device information

• Pages visited, date and time of visits and how you use the website

• Cookie data (see section 10)

Information from other sources

• Companies House and other public business registers

• Credit reference agencies, if you apply for credit terms

We do not knowingly collect personal data from children. Our website is intended for business customers only.

3. How We Use Your Information and Our Lawful Bases

Purpose → Lawful basis (UK GDPR Art. 6)

Responding to enquiries and sending price lists or samples → Legitimate interests (developing our business) or steps before entering into a contract

Processing orders, delivery, invoicing and payments → Performance of a contract

Managing trade accounts and credit checks → Performance of a contract and legitimate interests (managing credit risk)

Keeping accounting, tax and VAT records → Legal obligation

Sending product updates and offers to business contacts → Legitimate interests, with an opt-out in every message (see section 9)

Running, securing and improving our website → Legitimate interests

Non-essential cookies and analytics → Consent

Dealing with complaints, disputes and legal claims → Legitimate interests and legal obligation

Where we rely on legitimate interests, we have balanced our interests against your rights. You can ask us for details of this assessment.

We do not sell personal data. We share it only where needed, with:

• Our website platform and hosting provider

• Couriers, pallet networks and logistics partners delivering your order

• Banks and payment providers

• Accountants, auditors, legal and other professional advisers

• Credit reference agencies, if you apply for credit terms

• IT, email and messaging service providers (including WhatsApp, operated by Meta)

• HMRC, regulators, courts and law enforcement where the law requires it

Our service providers may only use your data on our instructions and must keep it secure and confidential.

5. International Transfers

Our website and the personal data collected through it are stored on servers located in Germany, within the European Economic Area (EEA). UK law recognises the EEA as providing an adequate level of protection for personal data, so this storage is covered by UK adequacy regulations.

Some of our other service providers, such as email and messaging services (including WhatsApp, operated by Meta), may process personal data in other countries, including the United States. Where this happens, we make sure the transfer is protected by:

• UK adequacy regulations, including the UK Extension to the EU-US Data Privacy Framework (the UK-US data bridge) for certified US companies, or

• the ICO's International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, together with any extra safeguards needed.

You can ask us for details of the safeguards that apply.

6. How Long We Keep Your Information

Type of data → Retention period

Enquiries that do not lead to an order → 2 years from our last contact

Customer, order, invoice and payment records → 6 years from the end of the financial year they relate to (tax and accounting requirements)

Trade account and credit check records → Duration of the account plus 6 years

Marketing contact details → Until you opt out; we keep a suppression record so we do not contact you again

Cookie data → As set out in section 10

Records relating to complaints or legal claims → Up to 6 years after the matter is closed

When data is no longer needed, we securely delete or anonymise it.

We use appropriate technical and organisational measures to protect personal data, including access controls, encrypted connections (HTTPS) and limiting access to staff who need it. No transmission over the internet is completely secure, but we will notify you and the ICO of a personal data breach where the law requires it.

8. Your Rights

Under UK data protection law you have the right to:

• access the personal data we hold about you

• have inaccurate data corrected

• have your data erased in certain circumstances

• restrict how we use your data

• object to processing based on legitimate interests, and to object at any time to direct marketing

• data portability, where processing is based on consent or a contract and carried out by automated means

• withdraw consent at any time, where we rely on consent

To exercise any right, email b2b@powerprostyle.co.uk. We will respond within one month, and there is normally no charge. If your request is complex, we may extend this by up to two further months and will tell you why. We may need to confirm your identity first. We do not make decisions about you based solely on automated processing.

9. Marketing

We may send product news and offers to business contacts by email. If you are a sole trader or a partnership, we send marketing emails only with your consent or where you have bought from us before and did not opt out. Every message includes an easy way to unsubscribe, and you can also opt out at any time by contacting us. Opting out does not affect messages we need to send about your orders or account.

10. Cookies (preliminary)

We use strictly necessary cookies to make our website work. We use analytics and other non-essential cookies only with your consent, which you can give or withdraw through our cookie banner. For details, see our [Cookie Policy].

Our website may link to other websites. We are not responsible for their privacy practices, so please read their privacy notices.

12. Complaints

If you have a concern about how we handle your personal data, please contact us first at b2b@powerprostyle.co.uk. We will acknowledge your complaint within 30 days and aim to resolve it promptly.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator:

• Website: ico.org.uk/make-a-complaint

• Phone: 0303 123 1113

• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page, with the date it was last updated.

14. Contact Us

POWER PRO STYLE LTD

71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Email: b2b@powerprostyle.co.uk

Phone and WhatsApp: +44 7404 469287

Company number 17006308 · ICO registration ZC236600

Last updated: [date of publication]